Assignment 2d-Type Expression (Types of Typeplay)

There are seven types of typeplay;
1) Image as Letter
2) Letter as Image
3) Word as Image
4) Word within Word
5) Letter plus Image
6) Word plus Image
7) Text Type as Image

1) Image as Letter is a process of substitution.
-An image plays the role of a letterform in a word.

Office.

Snow.

2) Letter as Image is a process of manipulation.
-A letterform is altered to become simultaneously an image and a letter.

Mother & Child

Morningstar.

3) Word as Image is a process of manipulation.
-Letterforms are altered to become simultaneously an image and a word.

Shark.

4) Word within Word is a process of manipulation.
-A second word is highlighted to become simultaneously two words in one.

Learn/Ear.

History/Story.

Can't go through life without getting paid/Can't go through life without getting paranoid.

5) Letter plus Image is a process of substitution.
-An image that sounds like the letterform.

We love it.

6) Word plus Image is a process of substitution.
-An image enhances the meaning of word.

Mini Joule website logo.

Typo Bank.

7) Text Type as Image is a process of manipulation.
-Text type is arranged in a shape of an image.

Shark.

Bicycle.

Examples of a video on kinetic typography which imply these elements.

References:-
All images are taken from Google Images.